SBL Video Post Production Services - Quality Process

Video post production, is one of the most important processes in the making of a film. It brings out what the director wants from a film to life using different methods such as digital painting, rotoscoping, stereopainting, stereoscoping etc. Video post production requires a great deal of time and skilled professionals to get things done perfectly. Completing the task requires:

  • Analyzing shots taken
  • Segregating complexity
  • Division of the shots based on resource talent
  • Determining overlaps and erases
  • Performing a through quality check
  • Rendering the finished layers

As such production houses need to find the most fastest and most cost effective method to finish their work with the highest possible quality. Video post production is outsourced to many studios and freelances especially overseas to countries like India. These studios typically follow a continuous flow production method, where each of the potion can be worked out by different artists and are brought together in the final rendering. This is the most cost effective and efficient method of production and the speed of the production can be adjusted to match customer demand.

SBL Process

The customer comes first and foremost and to give them what they require and deserve on time when video post production is outsourced to SBL, SBL uses the continuous flow production method. Using this production speed can be adjusted to match the demand of each customer. SBL believes in giving responsibility to employees at every step as a step to improve their attitude & responsibility towards work and this has proven to be quite effective. SBL expects and requires its employees to become multi-skilled decision makers and that involves:

  • Training employees to develop their skills
  • Encouraging them to make prompt decisions
  • Organizing employees into participative teams
  • Developing open-channel, multi-directional communication systems
  • Placing quality at the heart of flow production
  • Flexible working practices
  • Providing the employee variety within his/her role.

The open communication policy includes daily face to face meetings between management and employees, a company council, employee surveys, and employees having ready access to the company's intranet system. The emphasis placed on 'going for quality' means that each employee is responsible both for their own work and the standards of their co-workers. By ensuring management recognizes that individuals have this control results in everyone taking the culture on board. 'Going for quality' emphasizes 'building good quality in' rather than 'inspecting poor quality out'. Each employee can control quality by checking if the previous job has been done properly.

Total Quality Management

Total Quality Management (TQM) is a key feature of SBL's way of working. TQM involves making customer satisfaction top priority. Given this goal, everything the organization and its people do is focused on creating high quality. To achieve this, SBL has to:

  • Understand customer requirements
  • Consider the processes involved in providing quality, not just the end result
  • Priorities and standardize tasks to deliver quality
  • Educate all employees to work in this way.

In practical terms TQM involves:

  • Identifying customers and their requirements
  • Establishing and using objectives (targets) for all areas of activity
  • Basing decisions on researched hard facts rather than on hunches
  • Identifying and eliminating the root causes of problems
  • Educating and training employees.

TQM is an ongoing process; a way of thinking and doing that requires an 'improvement culture' in which everyone looks for ways of doing better. Building this culture involves making everyone feel their contributions are valued and helping them to develop their capabilities. A cycle of Plan, Do, Check, Action becomes part of every employee's thinking, because it represents SBL's way of working.

The importance of training

It is vital to train people to work in such a hi-tech industry with such sophisticated quality systems. SBL's training department conducts a training needs analysis to assess individual employee's needs and to organise training programmes. The department concentrates on five main areas: 1. Technical development - e.g. teaching skills relating to various software, plus the required knowledge e.g. errase of objects, determine overlapping etc. 2. People development - identifying employee needs and ambitions; providing courses to help personal development e.g. in team building and communication skills 3. Understanding processes - workshops covering standard quality procedures, production operations etc 4. Computer skills and graduate training - from basic to highly technical 5. Trainee development - courses for graduate trainees ranging from communication to team building.

Conclusion

Productivity levels at SBL and the quality of final production have not happened by chance or good fortune. We stem from an all-embracing approach to a production process, designed to bring out the best in both people and software. It continues to be conspicuously successful.